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Description of the Department
The Department of Marketing belongs to the School of Economics and Management of the Alexander Technological Educational Institute of Thessaloniki (ATEITH). Since September 2013, the Department of Marketing has been merged with the Department of Tourism Management to form the new Department of Business administration with three divisions. The Department of Marketing has entered a transition phase until the year 2018.
The purpose of the Department is to promote the science of marketing, of its applications and the development of skills in sales and advertising, using the methods offered by new technologies and Informatics.
The Department of Marketing has been founded in 1984 and the first graduates got their degrees in April 1987. Currently, about 1,400 students are enrolled. The duration of the studies at the Department of Marketing is eight semesters. The curriculum is structured so as to cover the design, creation, implementation, pricing, distribution, promotion, advertising and marketing of ideas, products and services in order to meet the individual and group goals.
DEPARTMENT OF BUSINESS ADMINISTRATION
The Department of Business Administration has been established in September 2013 as a result of the merging of the Department of Marketing with the Department of Tourism Management. The new department of Business Administration includes the divisions: (a) Business Administration, (b) Marketing and (c) Tourism and Hospitality Management.
The divisions of (a) Business Administration and (b) Marketing operate in common by the teaching staff and within the classrooms and labs of the (old) Department of Marketing. The program of studies is common for the 1st year and splits into the two divisions from the 2nd year of studies and onward.
Announcements and information in relation to the above two divisions of the Department of Business Administration are temporarily published in the present website.
Secretary of Dept of Business Administration Tel (+30) 2310 013563, Fax 2310791184.
The division of Tourism and Hospitality Management operates in the facilities and by the staff of the (old) Department of Tourism Management and related information is available at http://www.tour.teithe.gr
Announcements by Faculty