The Organizing Committee invites you to the 2nd International Conference on Contemporary Marketing Issues (ICCMI) that is to be held in Athens, Greece on June 18-20, 2014. The aim of the Conference is to thoroughly examine Contemporary Marketing Issues, stimulate dialogue and develop new perspectives in the field of marketing within the globalised cooperative environment. Potential authors are kindly invited to submit papers related, but not restricted, to the following topics, according to the dates of the CFP. English is the official language of the Conference.


Consumer Behaviour
Product and Brand Management
Pricing Issues
Marketing Channels
Retailing Issues
Business Communications and Advertising
Customer Relationship Management
Marketing Strategy
International Marketing
International Business
Technology Marketing
Selling and Sales Management
Research Methods in Marketing
Business to Business (B2B) Marketing
Ethical Issues in Marketing
Environmental Marketing
Non-Profit Marketing
Social Marketing

Direct Marketing
Innovations in Marketing
Emerging Issues in Marketing and Business

With special streams in the fields of:

Tourism Marketing and Management
Hospitality Marketing and Management
Branding and Destination Imaging
Events Marketing and Management


Trends and Developments in e-Commerce
Tools and Applications in Mobile Marketing
Marketing and Social Media

Abstract and Paper evaluation
All papers will be reviewed through an electronic, double-blind, peer review process by at least two academic referees. Final acceptance will be made following the review of the submitted manuscripts. Accepted papers will be published in the ICCMI 2014 Proceedings, which, obviously, will have an ISBN just like the ICCMI 2012.

Important Dates

Full Paper Submission
By 30/04/2014

Camera Ready
By 15/05/2014

By 20/05/2014

ICCMI 2014
June 18-20, 2014

Download the complete CFP .pdf format

Special Issues and other Publication Opportunities
Calls for papers, respective to the prestigious journals offering special issues for ICCMI 2014, are to be uploaded in due time. Moreover, information about the other collaborating journals is to be announced.

   2nd International Conference on Contemporary Marketing Issues
(ICCMI), June 18-20, 2014, Athens, Greece

Alexander Technological Educational Institute of Thessaloniki, Greece - Manchester Metropolitan University, U.K.




Conference Chairs

Organizing Committee

Scientific Committee

Contact us


Conference Programme


ICCMI 2012