AFTER THE CONFERENCE
The 6th ICCMI 2018 has been successfully concluded.
The organizing committee would like to deeply thank all delegates from 4
continents who participated in the Conference. The conference was held between June 27-29 in Athens.
ICCMI as an institution in its 6th year has managed to withstand the test of time and remain
highly relevant in the field of Marketing and related disciplines.
The Conference co-Chairs would like to express their thanks and gratitude to the sponsors of our Conference,
to all the scientific committee members who ensured the quality of the papers and the Keynote
Speaker Prof. Adamantios Diamantopoulos of the University of Vienna.
Furthermore, our gratitude should be extended to the two universities which co-organized the conference,
Alexander Technological Educational Institute of Thessaloniki and Manchester Metropolitan University and the
The vision of ICCMI which remains strong is to serve as an international platform for presenting research
about marketing, exchanging ideas about it and thus, contributing to the dissemination of knowledge in marketing
for the benefit of both the academia and business.